This is our time, this is your year.

Here are some of the great things ahead for you in 2025!

Digital Finance Application

SFS will offer you the ability to integrate a dealer co-branded finance application into your website generating applications in Dealertrack and RouteOne. Lower-funnel finance leads yield higher sales conversions, so take advantage of this powerful lead gen tool. Sign up for updates and rollout information.

Get Notified

Dealer Prescreen Marketing Program

You're pre-qualified! Those are empowering words to a consumer towards the purchase of a new or used vehicle. Beginning in Q1, SFS will offer a conquest marketing program to in-market consumers pre-approving them for financing at your dealership.

For more information about our upcoming pilot campaign, click “Get Notified.”

Get Notified
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New Chat Feature

We’re continuing to improve Second Pencil by streamlining your requests and providing quicker resolutions. Our new chat feature within Second Pencil allows you to speak directly with an SFS credit analyst when questions arise.

Your feedback is driving change.

SFS is always working towards the optimal dealer experience to help you sell more vehicles and grow your portfolio. We’re in this for the long haul and desire to be your lender of choice.

  • Increased Approvals
  • Tier Bumps
  • Deeper Buying
  • Second Pencil
  • Enhanced Flats
  • Dedicated Buyers
  • Longer Hours of Operation
  • Enhanced Used Vehicle Terms